How do I create a successful website for my business that boosts my sales?
To create a personalized website for your business, it’s not enough to simply choose a design that fits the amount of content you’ll be posting or that has attractive colors. It’s also important to consider how you’ll divide it into sections so it’s easy to navigate. In addition to adding your phone number and address, you’ll also need to add other contact information.
And the most important step: acquiring a domain and hosting that works.
And how to do all that?
Today we’ll go through all these aspects step by step, along with some tips to ensure you have a 100% successful website with a professional look:
- An attractive design
- Good content
- SEO Friendly
- Having a blog as added value
- Connecting with your social networks
- Advertising
- Choosing a good hosting
1. How to choose an attractive design: The face of your website
Try to keep your website design simple and modern. This reflects a constant renewal and that the information it displays is current and reliable. Make sure your site design is in line with current trends in terms of color, layout, etc., so that it’s pleasing to the eye. The goal is to entice the visitor to read and explore further.
Use easy-to-read typography, sober colors, and eye-catching images. Preferably, they should show scenes where people are using your product or service.
Important tip:
Make sure your images are of good quality and clearly show the product. However, make sure they’re not too large so your site loads quickly. Due to the variety of devices users use to connect, when creating a website, make sure it’s “responsive.” This means adapting to different devices and operating systems so your content displays well.
Don’t overload your design with unnecessary elements. This way, you’ll keep it light and attractive. If you don’t know anything about how to create a website or what ideas to implement to make it look dynamic and eye-catching, you can use WordPress or Joomla templates to get started.
If you have any questions about how to use them, you can ask a professional programmer for help.
*Follow these tips for hiring a freelance programmer
2. Create good content for your website: Inform your client
Your page should contain clear and concise information about what your company does. Try to keep the text short but understandable. Take the time to decide what information you’re going to put on your website and how you’re going to present it.
Includes this:
- What do you do?
- Problems that your product or service solves
- Benefits and advantages that the client will have by preferring you
- What makes you unique in the market
- How can they contact you?
Keep this information concise so it doesn’t become tiresome. And don’t overwhelm the visitor with difficult-to-understand technical jargon. You can use resources such as videos or create infographics with the help of a designer to present information in a simpler, easier-to-understand way.
Focus on what the customer needs : This is an important factor to consider, not only on your website but also in your digital marketing strategy in general. For a customer, the technical side of your operation isn’t as important as how you can help them solve a problem they have. In other words, how what you sell serves them and will make them gain something.
Your Sales promises, supported by attractive images, are worth more than technical explanations or supplementary information. These promises can include: effectiveness, money-making, savings, durability, style… It all depends on your products or services.
Organize everything into sections, one of which should be contact information. This must include:
- Phone numbers
- Your social networks
- Contact form.
If your business is in a physical location, also include the address and a map of the location.
You can put all this data at the bottom of the page or footer .
3. Optimize your site for SEO, the step that should not be missed
SEO ( search engine optimization) is a process by which you optimize your page so that search engines like Google, Bing, etc., can find your site more easily.
One aspect of achieving this is defining keywords: terms related to your product or service that people often search for online.
Here’s how it’s done:
To know which keywords to use when creating a web page or content for your site, put yourself in the mind of your potential customer:
- What are you looking for?
- What are the words you would use to find what you want?
Once this is done, use tools like Google Keyword Planner , Keywordtool.io , Semrush , Moz Keyword Explorer , among others that exist.
Knowing how to create a website includes knowing what customers are looking for and how they search for it. To do this, you can use tools like Analytics or Google Search Console. You can hire an SEO expert to help you with this, to guide you through the metrics you’ll see in the data, what they mean, and what you can do to improve your SEO.
4. Having a blog as added value
Add value to your website by creating a blog. In it you can publish topics of interest related to your commercial activity:
- Articles aimed at informing the customer.
- Relevant news regarding the product.
- Advances , improvements, usage trends, etc.
- Answers to frequently asked questions and the most common cases you handle.
On your blog, you can use the keywords you’ve defined so they’re repeated throughout the site. This will help you position it among the top search results.
A blog is important for customers to feel supported. This is achieved when you demonstrate knowledge of the subject, as it reassures them that you’re an expert and will know how to provide good service.
Remember:
The added value of your website contributes to your inbound marketing strategy to generate passive sales and acquire new customers. Content is a fundamental part of an attractive website.
Add plugins or add-ons to your blog so your readers can share articles on their social networks, leave comments, etc.
* Hire a WordPress plugin expert to help you.
5. Take advantage of social networks by connecting them to your site (and vice versa)
To build even more presence online, create your company profiles on social media , such as Facebook, Twitter, Instagram, and others. Also, place your social media links on your site and interact with your fans. This strategy allows you to generate interest and brand loyalty.
But beware:
Social media isn’t everything. They don’t always cover all the aspects you need to report, and they aren’t 100% adaptable to your needs. That’s why it’s important to know how to create your own website.
They shouldn’t be seen as a substitute for your site, but rather as a complement. Remember, the idea is for your website to be dynamic and engaging for visitors.
6. Advertise your website
All the effort you put into learning how to create a website would be worthless if you don’t promote your site. Nowadays, social networks and search engines offer advertising services so you can reach many more people, with the ability to segment your different target audiences. It is important to give advertising to your website to get more visitors. You can do this through Adwords or a campaign on Facebook or Instagram , to name the most popular.
This type of advertising requires little investment and is adaptable to your budget, allowing you to invest as little as $1 a day.
*Learn how to advertise on Facebook and Instagram
7. Choose and use a good hosting
Don’t overlook hiring a reliable hosting service that offers support in case of any eventuality. You can search and compare prices online. Depending on the services you require to host your site, you will receive offers with different price ranges.
Request quotes for different plans offered by each provider and evaluate which one best suits your needs in terms of quality and price. The options are many and varied; basic hosting can cost as little as $10 a year.
A tip about the price:
The offers you receive for hosting services should specify the hosting space and the duration of the service contract (usually annual periods). Keep the price/term ratio in mind when comparing offers.
The cheapest option isn’t always the best fit for your needs. Creating your website should be taken seriously, as it’s an investment in your business.
How do I hire someone to help me create my page?
Creating a website can be a very complex task that requires care and a lot of time. But you don’t have to worry. To make your website easier, hire an expert in the field. Look for a programmer who knows about search engine and social media optimization, as well as website design and maintenance .
Even so, it’s important to understand the steps above so you know what to ask for when requesting quotes and get the results you’re looking for. If you don’t have a website yet, remember that a website reflects the strength of your business and builds trust with potential buyers. Every online customer expects you to have a website to learn more about your business. Having a well-designed website supports your credibility and can be one of your best sales tools.
Therefore, you must get to work as soon as possible.
Get the professional help you need:
Get a better price if you hire a freelancer than an agency. Just ask if they’ve worked on similar projects, developing websites. Visit SoyFreelancer.com , where you’ll find the help you need from professionals in web design , SEO , hosting setup, and much more . You can post your project and receive several proposals to choose from.
If you already have a website but want to improve it, you can completely redesign it to better serve your purpose of informing and attracting new customers. This way, you can have an attractive website for your visitors, with a dynamic appearance that helps you meet your sales goals.
Good luck and let’s get to work!
