Why hire an SEO consultant?
Hiring an SEO consultant for your business’s online marketing strategy helps you position your website at the top of search results on Google, Bing, and other browsers. A well-positioned website will help you increase your sales , attract more business leads, and position your brand in the minds of consumers.
Appearing first in search results is essential to achieving all of the above. That’s why it’s essential for your website to be well-optimized, with well-planned keywords, quality content, and 100% functionality. An SEO expert can help you with all of this.
Today we’ll look at what a professional SEO consultant is and how to hire the best one to improve your search engine rankings. We’ll also explain why a web positioning strategy is necessary. By the end, you’ll be able to better choose who to hire and how to do it.
- What is SEO?
- Keywords
- What is an SEO consultant?
- Functions of an SEO consultant
- Choose a good consultant
- How much does an SEO consultant charge?
- Conclusions
First of all: If you are not yet completely familiar with the term SEO, let’s see:
What is SEO?
SEO stands for Search Engine Optimization, which translates as “search engine optimization.” This means that SEO helps ensure your site has optimal content and resolves the queries users make on the web. It’s a series of practices and actions that are part of online marketing and inbound marketing strategies that you can use in your business.
The key to this is the use of keywords , as well as the creation of quality content and optimization of your site so that it loads quickly and is error-free.
What are keywords?
If you were to search Google for a generic term like “oasis,” you might find topics related to the British band Oasis among the first results. But if you’re looking for something more specific, like a water cooler or the desert formations known by that name, you’d need to enter other terms, such as “water oasis” or “desert oasis.”
These are search terms that people use most frequently to more precisely find what they are looking for, which are keywords.
Therefore, SEO success lies in the inclusion of these keywords in your web content. It’s also important that users find your site easy to navigate. So are aspects such as loading speed and well-written and interesting content presentation.
That’s the most basic concept of web positioning. And this is where the role of an SEO consultant is fundamental.
What is an SEO consultant?
We’ve already covered the general concept of what website optimization is all about… Now, an SEO consultant is an expert in web optimization, both in providing recommendations and in implementing tools and strategies aimed at positioning your website in search engines.
What are the functions of an SEO consultant?
The consultant’s duties are focused on achieving a single objective: Getting your page to appear among the first results on the Internet . This means that SEO is key to your digital marketing strategies . It’s just as important as your social media strategy and deserves due attention. These are the functions of an SEO expert:
Statistical analysis of your website:
This is achieved through tools like Google Analytics or other programs that allow you to view your website’s current traffic. You can review visitors by country, region, gender, age range, interests, etc. All of this is visible through timelines or time ranges.
Suggestions for optimizing your site:
This refers to the changes necessary to make your website load quickly, display on any device, and be easy to navigate, as well as pleasing to the eye.
The quality of the images used and the readability of the site play an important role here.
That is, images should be of good quality, but not too large. They should be easily viewable on a mobile phone or a PC or desktop computer.
Additionally, your content’s paragraphs and sentences should be short and easy to read.
Here, the SEO consultant might even recommend outsourcing a content writer for your blog. This way, a copywriting expert can take care of the format, as well as the inclusion of keywords that the consultant recommends after their analysis.
Keyword research:
As mentioned above, the SEO consultant is responsible for auditing your site’s data to find the keywords that will help your website rank higher than those of your business’s competitors.
On-page SEO:
This refers to ensuring that the content on your website or blog is well-organized and indexed, as well as ensuring that the URLs, titles, and content include keywords. It also means that there are internal links between various pieces of content on your site, etc.
Another important point is that you must be able to analyze the competition’s content and be able to offer suggestions to improve yours.
Link building :
An SEO consultant will also be knowledgeable about techniques for obtaining and performing an analysis of sites that have content linked to your website. This is known as link building , which means something like link construction.
This helps your site rank higher in search engines by serving as a reference on other sites, giving your website or blog greater Domain Authority (DA).. Of course, this has its rules, since it’s not enough to simply exchange links between one site and another. There are many parameters that search engines like Google keep in mind to give more DA to your site.
In short, these are the main topics that the professional you hire must master in order to offer you a good SEO service.
How to choose a good SEO consultant?
Now that we’ve seen what an SEO consultant does and what basic knowledge is required, it’s time to look at what to consider when choosing:
1. Technical knowledge and experience
When hiring an SEO consultant, they will of course share their experience or discuss their technical expertise in SEO.
There are several ways to identify the best candidate, even if you don’t have much experience with websites, digital marketing, or SEO.
First, ask him to show you some of his work using growth charts. That is, to tell you what other sites he’s worked on. How he’s increased the search volume and traffic of that site since then. He’s also asked you what strategies he’s used in each case.
It should show you at least a couple of significant cases.
2. References from other clients
One thing you can do when requesting a portfolio or work samples is to check with other clients who have worked with that person.
In this sense, if you hire through a platform like SoyFreelancer.com , you’ll be able to see the ratings that other users have left on each person’s work.
3. That he knows all the necessary areas and tools
A good SEO consultant should be able to review your website’s statistical data, as well as keyword research, link building , etc., and have the right tools to do so. This ensures that every step implemented is supported by numerical data. They should explain why each change will be made, and what aspects will be improved each time.
What kind of tools?
- Analysis of your website’s SEO (Google Analytics or other web analytics tools)
- Optimize images so that they have good resolution and do not weigh too much.
- Keyword research (monthly search volume and secondary keywords)
- Find backlinks and potential link building sites
- Readability analysis and inclusion of keywords in web content
- Etc.
They should tell you what tools will be used and for what purpose. And they should be able to do it themselves, as well as delegate and coordinate a team to get the job done.
4. It must generate confidence in you
SEO is a job that will require a significant amount of time, constant communication, and access to your website’s statistical data to review the statistics. It will also require access to the conversion processes you implement in your business to convert visitors into leads .
Additionally, the SEO services expert you hire will be responsible for proposing Google AdWords campaigns to attract more visitors. This means they should also look out for your business’s interests and be genuinely interested in increasing your traffic. All of this requires someone who fully understands how your business works.
Therefore, it’s important that when hiring an SEO consultant, you feel confident in the person you’re speaking with, both because they clearly express the work they do and because they objectively demonstrate their expertise on the subject.
Don’t forget, fluid communication is the essential key to good search engine optimization.
Some key questions you can ask are:
- How and how often communication will take place: Remember that you should be in constant communication. Any major changes to the site should be discussed with you before approval.
- How often will you receive a comparative statistics report: They should periodically report to you the changes and statistics shown by the implemented tools. This can be weekly, monthly, or even quarterly. Agree on this.
- What are the goals to be achieved objectively: It should offer you a concrete plan for conducting SEO audits and positioning your site. It should also provide a real and measurable growth metric. It should also include a timeframe over which goals will be achieved. This metric can be reset every few months, meaning your achievements will be gradual.
A key question:
Beware of anyone who tells you they guarantee you’ll appear at number 1 on Google. The idea is to climb the ladder and appear among the top results. for relevant terms. But remember that search results vary depending on the terms searched. Furthermore, SEO is something that changes and must be constantly optimized.
Therefore, no one can guarantee that your page will always be the first to appear. An experienced consultant should know this well. Someone who tells you that you will appear first without explaining anything is probably not a professional.
How much do SEO consultant services cost?
Here’s the million-dollar question… The answer is that rates can depend on both the freelancer’s experience and the country they’re located in. Another factor is the work required for your business website or blog. Obviously, If it’s a simple site or already has some optimization and requires little work, the cost of an SEO consultant will be lower than if it’s a very large page. It will also be higher if the page was created a long time ago and hasn’t been improved since then.
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It’s important for you to know that results require time and work. They won’t be achieved in a single month or a few days. This is a task that will take several months to begin to see changes. The strategy will be refined through analysis of the data obtained.
This means you can consider hiring a service for your website’s strategy for at least four to six months. Prices can range as low as US$100 per month for small websites or those requiring little work. However, everything will depend on the consultant’s assessment of the site. Ultimately, hiring an independent SEO analyst will always be easier and cheaper than hiring a digital marketing agency.
Important:
Beware of anyone who offers you a price that’s too low or far below the normal range of other offers. They may not be qualified to do the job, and you won’t get the results you need.
That is why paying attention to the points mentioned above is crucial when choosing a good consultant.
Conclusions
As you can see, the work of an SEO consultant can be very helpful. Finding a good SEO expert to hire is something you shouldn’t take lightly. They should be knowledgeable and able to implement all the necessary areas for Google ranking. They should also be familiar with other search engines like Bing, Yahoo!, and more.
Keep in mind that the money you spend on your search engine optimization strategy, if done right, will have a very profitable return on investment.
If you’d like to receive proposals from professionals for SEO consulting, you can register for free and post your project on SoyFreelancer.com., where you’ll receive many offers to compare. You can ask each offerer questions about their experience and compare their professional profiles. This way, you’ll be able to hire more confidently.
Implementing your SEO strategy right now should be a priority. Hiring a freelance consultant will make everything easier and deliver quality results.
